>>	Who is the Vitalsexual Man?
	a man over 40 - quite active, generous, for whom love and the satisfaction of his partner are a major issue. in this respect the desire to please his partner is a major issue for him. A man who is most likely to live in a stable loving relationship with his partner and for whom spontaneity in love relations is essential. The Vitalsexual wishes to have a very active and satisfying love life for as long as he can. A man who sometimes wishes he would have the love life he had when he was younger, and who is likely to, or who has experienced erectile dysfunction (ED) once or more than once. He is keen to maintain a fulfilled sex life and would definitely be ready to use medication if faced with erectile problems. He would also be willing to talk about his problems with his partner and even his physician. Back to top

>>	When and why did he become a Vitalsexual?
	Vitalsexuality is the consequence of aging and of an evolving perception of sexuality. Men over 40 get closer to what is commonly called the mid-age crisis and are more likely to face ED. Among the factors that affect their sex life, stress comes first, relationship problems follow, and fear of not meeting partner's sexual or non-sexual expectations comes next. Back to top

>>	What social trends have helped shape Vitalsexuality?
	In recent years, sexual behaviour has considerably changed: discussions about sex have become more open and help has been more readily available. A new generation of 'Baby boomers' and people born in the 60s have grown up with the same open attitude. Inhibitions are progressively falling. Men now dare say that their sex life is very important. They also dare say they use lifestyle products to stay young and fit. Back to top

>>	Do Vitalsexuals have influence on others?
	They are good role models because they are comfortable with themselves, know what they need and will be seeking out solutions. They are becoming role models as they speak more and more about their vitalsexuality. They also have a direct influence on their partner's satisfaction. A Vitalsexual facing ED and using medication not only improves his own quality of love life but also his partner's satisfaction. By treating the man, one also treats the couple. Back to top

>>	Are Vitalsexuals the same in all countries?
	Of course, not. There are cultural differences from a country to another. French males, as an example, seem to be more open than their other European counterparts, to communicate on their love life and their ED issues. Back to top

>>	In which countries do you find the biggest proportion of Vitalsexuals?
	According to the Ipsos survey on "Men's attitude towards their love life" France has the highest proportion of Vitalsexuals, followed by the UK and Spain. Back to top